Question 6 from alice_hicks

5) How did you attract/address your audience?

¡  To attract my, I decided to promote my film as much as I could using different advertising techniques.

¡  To address my audience, I displayed my advertisements in places where I know that they would be seen by them such as shops, magazines, bus stops, the internet, etc.

¡  This means that there was a positive hype about the film before it was released.

¡  The advertisements contained the generic

       conventions of a horror film, such as red

       writing symbolising danger and a scary/

       evil-looking child so that it would

       appeal to the target audience.

POSTER

¡  I created a poster that would attract the target audiences attention. The scary image of the evil girl makes it obvious that the film is in the horror genre.

¡  This poster was displayed in magazines, billboards, busses/bus stops, etc. where the target audience is likely to go when they go out.

¡  The more that the film was advertised, the more people wanted it to be released so that they could see it.

¡  Posters are a popular and successful way to advertise as they are easy to display is a wide range of places and able to catch people’s attention.

SOCIAL NETWORKING

¡  I also created a Twitter page for my production company ‘SHOCKER PRODUCTIONS’ where I could post links and updates related to my film.

¡  This also enabled me to promoted my film as I could share my poster, YouTube clips, etc. on there.

¡  Social networking is a good way to attract my target audience as most teenagers use Twitter, Facebook, etc. to  socialise and find out new things.

¡  The twitter page also allows me to interact with my target audience as we can communicate with each other if we wanted to ask questions or information about the film.

STRATEGY

¡  After a few months of advertising, I will release my film into the main British cinemas around the country with the help of collaborating production companies such as Vertigo.

¡  Following the average time of 4-5 week of cinema showings, I will wait about 2 months before cinema the film comes out of DVD. I will also release my film on Blue-Ray to keep up with modern technology.

¡  I will also offer my film to be showed on alternative media sources such as Sky Box Office and Netflix.com.

¡  Using a range of different media will ensure that my product reaches my target audience as they are likely to use these kinds of media.  It will also mean that my product earns more money as it is continued to be bought and watched.

¡  In the future, I will sell my TV channels such as BBC and ITV to be shown at peak times to get as many viewers as possible. I hope to collaborate with FILM 4 as my research shows that this is a popular channel regarding my target audience.

Question 4 from alice_hicks

3) What kind of media institutions might distribute your media product and why?

Vertigo Films…

žVertigo Films is one of the newer film production companies, based in the UK.

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žIt was co-founded by James Richardson, Allan Niblo and Nick Love in 2002.

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žThey have produced many of their own films which have become very successful such as ‘StreetDance’ (this was also developed to produce ‘StreetDance 2’) and ‘The Sweeney’

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žVertigo Films is also largely known for the distribution of British films such as ‘London to Brighton’ and ‘Top Cat’ (collaborating with Warner Bros.)

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žHowever, more recently they have distributed an American film called ‘Spring Breakers’ 2013. This film has been their most successful distribution yet,  with a worldwide gross total of $16,640,619.

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žI think that Vertigo films would be a good institution to collaborate with when distributing my film as they use good techniques to receive a worldwide response from a film.

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Hammer Film Productions

žHammer Film Productions is also based in the UK, founded in 1934.

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žThey are mostly known for the distribution of the horror/thriller genre films such as Dracula, Frankenstein, etc. traditional Gothic films. Once dominating the horror film market.

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žThey have also been associated with major Hollywood studios such as Warner Bros. which would benefit my film if I wanted to distribute it to America or worldwide.

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žOne of their most recent films that they have distributed is ‘The Woman in Black’ in 2012. This film was their most successful release, putting it second place in the box office. ‘The Woman in Black managed to earn $20 million in the opening weekend.

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žI think my film would benefit if I collaborated with this production company as they are familiar with the distribution of horror films and could successfully make my film well known and popular.

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Film 4 Productions

žFilm four is a British institution owned by Channel Four Television Corporation.

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žFilm 4 has collaborated with many Hollywood Institutions such as DreamWorks, Fox Searchlights,  Universal Pictures and Warner Bros.

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žThey have produced and distributed several award winning British films such as Shaun of the Dead, How to Lose Friends & Alienate People and The Inbetweeners Movie.

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žMost of the films that this company produces and distributes are aimed at teenagers and young adults, which is the age group of my own target audience. This would be beneficial when distributing my film as Film 4 have a lot of experience and a high success rate from their own film distribution.

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žFurthermore, my questionnaire research found that Channel 4 was the most popular TV Channel that is watched by my target audience, meaning that they are more likely to watch my film if it is distributed by Film 4 as it can be easily advertised and distributed.

Question 1 from alice_hicks